Sirha

Chefs working at Sirha in Lyon.

Chefs working at Sirha in Lyon.

I don’t know if any other country eats the way France does. All of the teachers I have lunch with create three course meals out of several tupperware containers and in restaurants the waiters ask if you didn’t like your food if you leave even a little on the plate. But it’s not just the quantity, most everything is also delicious. I could walk into any bakery in Valence and get a pain au chocolat that would beat any pastry back home. However, as a poor language assistant, I don’t often get to sample anything outside of E. Leclerc or Auchan. But this past Monday I was invited by my friend Helen to go with her boyfriend Julien and her mom to Sirha, short for Le Salon international de la restauration, de l’hôtellerie et de l’ alimentation (International Hotel, Catering and Food Trade Exhibition).

A display case of terrines for sampling at Sirha.

A display case of terrines for sampling at Sirha.

Sirha in Lyon is the second largest expo of this kind in France, with the biggest being in Paris. There were about 2,000 exhibitors at Sirha providing just about everything you would need for your restaurant, hotel, catering service, pasty shop, bakery, or whatever area of food in which you are a “professional.” I put journalist as my profession on my invitation. I’m writing about it now, aren’t I? Where’s my free stuff? Anyway, I’d never really thought about all the different elements that go into restaurants and all the different suppliers you would need. You might have to get your cheese from France, your chocolate from Belgium, and your staff’s shoes from Ireland. It was overwhelming.

A cinco jotas. I think Sirha reinforced my vegetarian lifestyle... and I didnt even photograph the snail eggs.

A cinco jotas. I think Sirha reinforced my vegetarian lifestyle... and I didn't even photograph the snail eggs.

Since I had no real professional reason to be interested in these products, I mostly snatched up free things and sampled from the vegetarian-friendly exhibitors. This didn’t really cut down on sampling, since there was an incredible amount of chocolate. Helen’s mom has a cake shop back in England, so we visited many of the chocolatiers and in addition to the sweets we also got glasses of champagne from one of them. Other sampling highlights included cheese from Auvergne (my old friend Cantal), baguettes, carrot cake and salt and vinegar chips from Wales, antipasti, olives, cheese pastry, and even some sparkling water from the Ardèche. It was kind of a weird mix and needless to say that night I had a light dinner that was chocolate-free.

Dobla chocolate display.

Dobla chocolate display.

There didn’t seem to be any strict rules for how the place was arranged besides loose umbrellas like “Produits (Products)” or “Planète Viande (Meat Planet).” We did stumble upon a few country-specific areas like Holland, Sweden, and Wales, whose exhibitor stand even had very American pecan pie. I saw on the map that the United States was there, but I didn’t find it. Maybe they were serving fried twinkies and were shut down for indecency. Sorry, I think I’m slightly brainwashed by France. But I would have loved to see what was on display and maybe hear some regional accents. I’ve become a lot more aware of my own accent since spending time in France. Although there are other Americans, they are mostly from the Northwest or Northeast and I don’t know anyone else from the Oklahoma/Texas/Kansas/Arkansas area of vague cowboy twang. I realize my accent is pretty standard American, but it’s just one of those random things I find myself missing.

Chocolatier at work on a delicious edible sculpture.

Chocolatier at work on a delicious edible sculpture.

I’m heading to Paris tomorrow morning to see Of Montreal and indulge in free Sunday museums. I have more pictures from Sirha on flickr if you’re interested.

4 thoughts on “Sirha

  1. Elizabeth says:

    This is amazing!!! You are definitely taking in all France has to offer, though I’m not sure about that “cinco jotas.” Also, I saw an exhibit at a gallery in Chelsea today that was pretty insane–according to the press release it was supposed to be a “Symbolist apartment,” and said gallery had an empty in ground swimming pool as part of the exhibit. Parts of it were terrifying, others awesome. http://www.cuetoproject.com/Upcomingexhibitions_Preview.php The website doesn’t really do it justice though.

  2. Allie says:

    Is it the exhibit called Les Fleurs du Mal? If so, I think something that directly relates itself to the Spleen in Baudelaire’s poetry can’t do anything but disturb. Yikes. I couldn’t find the pictures on the website, though. Directions?

  3. Elizabeth says:

    Yes! It is called Les Fleurs du Mal–I thought you might be able to shed some more light on what the hell was going on there. The pictures of the installations and artwork should be running along the bottom of the main page that says Les Fleurs du Mal at the top.

    Also, when i was walking home the other night i saw one of those cinco jotas sitting on a bar in a restaurant–i stopped and stared and totally freaked some people out–what i want to know is why they weren’t already totally disturbed by the fact that they were essentially hanging out with a hoof.

  4. Allie says:

    Oh no! I thought the cinco jotas was confined to Europe. It would be so much less disturbing if they just cut off the hoof. I’m not surprised in France, though. This is the country of boudin (blood sausage), after all.

    I’m ashamed to admit that despite my love for Baudelaire’s poetry, I had no clue he had anything to do with the symbolist art movement. Anyway, most of Baudelaire’s poems were about the battle between the “spleen” and the “ideal.” Basically trying to be an ideal person while fighting against the ugliness inside oneself.

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